Corporate Image & Christmas Cards
Picking a Christmas Card might be easy on the face of it – Christmas Tree? Santa Clause? Rudolph & Reindeer? How hard can it be?
The world’s not going to come crashing down if you get it wrong, but with a little thought and consideration you can maximise the potential of whatever goals you want to achieve for this particular piece of marketing. Maybe your customer base is more globally oriented and Christian themes would be unsuitable. If you offer professional services, maybe cute styling or the more fantastical elements of Christmas mythology (we’re looking at you Rudolph!) might not be for your company. Or maybe you simply want something that reflects or speaks to the local nature of your business, for example, a card specific to London.
Capitalising on your corporate branding is also a major element of the service we offer – on most of our cards you can have your company name or logo printed (on the front or inside). If you would like your logo printed in colour then, in addition to your considerations on the theme of your card, also spare a thought as to a colour scheme of card that suits your logo (whether it be a matching or complimentary colour). The final consideration may also be with regards to the format of your logo – there’s no point trying to squeeze a logo that would be considered rectangular into a space designed for a square or circular logo, so make sure your logo fits.
We offer a free, no-obligation proofing service so if you’d like to see how your logo would look on a range of cards, simply Email your request.